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McAfee Research

McAfee Research

Tweens, Teens & Technology 2014

Findings from McAfee study reveal that young people must commit to online safety

Findings from McAfee study reveal that young people must commit to online safety McAfee, part of Intel Security have released findings from its Teens, Tweens and Technology research, which has found that 81 per cent of Australia’s youth have witnessed cyberbullying, an astounding increase 56 per cent increase from last year.

The annual research, which was first undertaken in 2013, examines the online behaviour and social networking habits of Australian tweens and teens and aims to educate on the impact that risky behaviour has on their privacy, reputation and social media experiences.

According to the research, YouTube is the number one social site across all age groups, with Facebook the most likely to be visited daily. In 2013, Skype was the most popular social website among tweens. New social media sites, such as Keek, a video-based social networking site, and Yik Yak, an anonymous messaging app, have gained quick acceptance across all age groups.


11 November, 2013 – Older Australians found to be the latest vulnerable victims online

McAfee research finds that Australians aged between 50-75 are the latest targets of cybercrime

Sydney, Australia, 11 November 2013 – New research has revealed that nearly one in five Australian internet users, aged 50-75 years, have been victims of online fraud including stolen credit card and bank details, email scams or online purchase scams. A further seven in ten have received emails from strangers asking for personal information.

The new research by McAfee titled, Silver Surfers Survey, was launched today ahead of the Australian Seniors Computer Clubs Association (ASCCA) Annual Conference this week to drive education and awareness about the growing need for cyber safety amongst this older demographic.

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Tweens, Teens & Technology Research Report 2013

Tweens, Teens & Technology Research Report 2013

New Tweens, Teens and Technology Report reveals that children as young as eight are adopting online behaviours of teens

Sydney Australia, 21 May 2013 – Children as young as eight (tweens) are adopting technology faster than expected, particularly social networking, with 67 per cent revealing they are currently using a social media site. They are also more advanced in their device usage with between three and four internet enabled devices being used by tweens at any one time.

Of those tweens using devices, two-thirds are on mobiles and tablets for approximately 1.5 hours per day and 42 per cent are using this time to chat with friends. Yet despite the age eligibility for Facebook being 13 years old, 1 in 4 tweens admit to currently using Facebook.

Released at a roundtable discussion with Senator The Hon. Stephen Conroy Minister for Broadband, Communications and the Digital Economy as part of National Cyber Security Awareness Week, the report titled Tweens, Teens and Technology Report is an extension of the McAfee Secret Life of Teens report last year and was commissioned to identify the online behaviour gaps between tweens, teens and parents in the digital world.

Media Release
Fact Sheet
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McAfee Cyber Ed

According to research we conducted by independent research firm Taylor Nelson Sofres, on the 'Secret Lives of Teens', Australian teenagers are spending more time online than ever before. They are being exposed to dangerous activities and behaviour – such as breaking the law through piracy, at a rate of over 30 per cent, posting sensitive personal information online, accessing pornography and cyber bullying. This is more common than parents and teachers realise. The report indicates that more than 50 per cent of Australian teens have witnessed cruelty and cyber bullying, and a staggering 68 per cent are posting personal content online, exposing them to cyber criminal activity. The importance of educating about safe-guarding technology and helping children understand the attitudes and behaviours that are required to be responsible, safe and secure online is important to us at McAfee.

Secret Life of Australian Teens - Infographic

McAfee Teen Safety Test: How Safe is Your Surfing?

Think you know your way around the Web? Well enough to stay safe from spyware, spam, scams and identity theft? Are you willing to put yourself to the test?

Safety Quiz – Teen
Safety Quiz – Kids

A Parent's Guide to Social Networking Sites

Most parents are supportive of their kids using the Internet, but many are leery about online communities. Learn how you can help your tweens and teens stay safe online when they use social networking websites.

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Commitment Online Safety Life Education CyberMums