Tweens, Teens & Technology Research Report 2013
New Tweens, Teens and Technology Report reveals that children as young as eight are adopting online behaviours of teens
Sydney Australia, 21 May 2013 – Children as young as eight (tweens) are adopting technology faster than expected, particularly social networking, with 67 per cent revealing they are currently using a social media site. They are also more advanced in their device usage with between three and four internet enabled devices being used by tweens at any one time.
Of those tweens using devices, two-thirds are on mobiles and tablets for approximately 1.5 hours per day and 42 per cent are using this time to chat with friends. Yet despite the age eligibility for Facebook being 13 years old, 1 in 4 tweens admit to currently using Facebook.
Released at a roundtable discussion with Senator The Hon. Stephen Conroy Minister for Broadband, Communications and the Digital Economy as part of National Cyber Security Awareness Week, the report titled Tweens, Teens and Technology Report is an extension of the McAfee Secret Life of Teens report last year and was commissioned to identify the online behaviour gaps between tweens, teens and parents in the digital world.
McAfee Cyber Ed
According to research we conducted by independent research firm Taylor Nelson Sofres, on the 'Secret Lives of Teens', Australian teenagers are spending more time online than ever before. They are being exposed to dangerous activities and behaviour – such as breaking the law through piracy, at a rate of over 30 per cent, posting sensitive personal information online, accessing pornography and cyber bullying. This is more common than parents and teachers realise. The report indicates that more than 50 per cent of Australian teens have witnessed cruelty and cyber bullying, and a staggering 68 per cent are posting personal content online, exposing them to cyber criminal activity. The importance of educating about safe-guarding technology and helping children understand the attitudes and behaviours that are required to be responsible, safe and secure online is important to us at McAfee.